REVL8

We are a global online presence strategy & multimedia agency enabling artists, musicians, authors and photographers to present themselves and their artistic output in a revelatory way that represents their longevity and vision (rather than their latest product), grow a connected and engaged fanbase and succeed in a profitable, authentic and enjoyable way.

Showcasing the unique brilliance of the artists -
   •  Collaborating & Communicating
   •  Entertaining & Enlightening
   •  Surprising & Revealing
   •  Authentic & Accountable
   •  Connecting & Motivating Fans
   •  Building Community
   •  Increasing Value

This Tumblr is a collection of posts from around the web that we use for reference, reflect our thinking, inspire us, inspire our clients, and crystallise our approach.

We are also inspired by:
Amanda Palmer
Bob Lefsetz
Boing Boing
Buddhist Thought
Christopher Locke
Clayton Christensen
Cluetrain
Dark Roasted Blend
Deadmau5
Doc Searls
Douglas Adams
Eric Ries
Futurismo Zugakousaku
Gaping Void
George Carlin
Howard Moskowitz
Hunter S. Thompson
Improv Everywhere
Information is Beautiful
Inside The Actors Studio
James Randi
Jenna Marbles
Jeremy Rifkin
Lifehacker
Little People
Louis CK
Malcolm Gladwell
Mike Masnick / Techdirt
Mike Masnick / MIDEM '09
Nastygal
Neil Gaiman
Pete Cashmore
Richard Dawkins
Robert Scoble
Rock's Back Pages
Rolling Stone Archive
Secret Cinema
Seth Godin
Steve Jobs
Topspin
Trent Reznor
Walter Murch
Wired

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40 Years of Music Industry Change, In 40 Seconds or Less…

This is US-based data, and each pie represents 100% of total recording revenue, 1973 - 2012 .  Each image was created by the RIAA, using their shipments and revenue database

Source: Digital Music News

At a big press event today, Facebook plans to launch new ways to filter the news feed. These include a Photos feed of Facebook and Instagram photos, as well as a revamped Music feed of what friends are listening to, concerts, and new albums, according to multiple sources both within and close to Facebook. Larger images and image-based ads in the web and mobile feeds are coming too.

What are we doing on the internet?

“I may get lynched for saying this – but I have always believed that internet piracy was actually, in some ways, a good thing to happen to the industry. If not for that, the music industry would never have pulled its act together and embraced innovation and realised changing consumer behaviour and digital distribution. The challenges the music content industry faces are too vast to lay down here but the most significant one is the fact that the very core of the industry and its business dynamics have been shaken deep due to the consumer’s changed consumption habits and habitat, and its value proposition changed forever. It’s almost akin to consumers not wanting to pay to consume Coke/Pepsi anymore. In that sense it is as good as creating a brand new entertainment industry, creating brand new value and brand new revenue models at the same time as preserving the existing value/revenue base.”

Mandar Thakur, COO of Times Music, India

Time Music, India is a division of the Times Group, the “largest mass media company in India,” with annual revenue exceeding $1.5 billion and the employer of 11,000 Indians. 

Oreo & 360i: A brave agency, going off-script with fast approvals creates magic for low cost

The most powerful piece of marketing during Superbowl, the advertising industry’s most expensive day, may have been (almost) free.

image

 Oreo Cookie
Power out? No problem. 

Read more at BuzzFeed.

 

A New Revenue Model For TV Networks and Video Producers

Apple’s 2013 product pipeline to feature new iPhones and all-Retina iPad and MacBook Pro lineups

Analyst Ming-Chi Kuo of KGI Securities has made his Apple hardware predictions for the upcoming year, and expects a bevy of new iOS and Mac product releases will help the iPhone maker address a wider swath of the market. More at Apple Insider.

SplatF: Apple’s Semi-Soft Quarter In Charts

Apple reported December quarter results this afternoon.

In general, Apple is still performing well, but growth continues to decelerate, and some numbers were short of expectations. In particular, iPhone shipments — Apple’s most important product — didn’t beat Wall Street’s predictions, with almost 48 million iPhones shipped vs. 50 million expected. (Remember, the Street wants to be surprised by Apple’s results — even just meeting expectations is perceived as a negative.) Apple also did not provide an Earnings Per Share (EPS) forecast for the March quarter, which some may see as a show of weakness.

Mac shipments also seem to have peaked for good. But the iPad was strong, with almost 23 million shipments — almost 50% growth over last year.

Below, I’ve broken out some of the most important stats and trends in chart format. Note that all of these charts reflect Apple’s newly reclassified product segments, reported today for the first time. (Thus my delay in publishing.) Apple created Accessories as its own category, bundled Software and Services with iTunes, and removed Peripherals as a separate category. (It also stopped breaking out notebook vs. desktop Mac shipments, which have been split roughly between 70/30 to 80/20 for a while.)

Instagram now has 90 million users that check into the application at least once a month

Instagram now has 90 million users that check into the application at least once a month, according to new data released by the company today.



The situation is far bigger than they are admitting, as, using software, it is very easy to set up thousands of accounts in minutes. For all the fakes they take down, thousands more are springing up.

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